as seen in
Case studies
Illuma Technology
Background: Since 2019, Ember has worked with Illuma, a contextual-AI adtech company.
Objectives: Raise the profile of the founder and business, attract investment and support growth.
Strategy: Positioned founder as thought leader; placed hundreds of articles in trade press; enhanced customer and partner communications, created events and successfully entered awards.
Outcomes: Regular inbound leads from editorial placements; a 300% increase in social media followers, two successful funding rounds, US expansion.
Examples: Digiday, Adweek, New Digital Age, ExchangeWire, Press Gazette
Stereo Creative
Background: Stereo is a full-service creative agency, with offices in London and San Francisco; elevating brands such as Nike, Converse, Arsenal and Ripple.
Objectives: Raise the profile of the agency and its work with marketing and brand audiences.
Strategy: Profiled Stereo's work in key titles and influencial channels read by marketing leaders; delivered expert commentary and agency news.
Outcomes: A stronger profile for Stereo in the market, opening up opportunities for new business; an additional boost for client relationships.
Examples: Adweek, The Drum, Creative Review, Creative Boom
BIE Executive
Background: BIE is an executive recruitment firm in the City of London, specialising in c-suite and senior-level placements including CFOs and CTOs.
Objectives: Raise the profile of the firm with CEOs, leaders and HR teams across their target sectors.
Strategy: Positioned BIE spokespeople as thought leaders with regular articles and commentary in target titles; generated news coverage from insights reports and surveys.
Outcome: This expert positioning has helped raise the profile and authority of BIE and expanded their reach to new, relevant audiences.
Examples: Raconteur, Management Today, Training Journal, Recruiter
Obu Invest
Background: An investment platform for female angels, plus a campaign to improve access to funding for female business founders.
Objective: Secure coverage for a campaign seeking to challenge eligibility for the UK government's Seed Enterprise Investment Scheme (SEIS).
Strategy: Targetted national business, investment and finance titles, plus high-profile supporters from across the investment space.
Outcome: National coverage including a double-page spread in The Times business section, and features on ITV News and the BBC Politics Show. Extensive specialist investment coverage.
The government subsequently changed SEIS policy.
Examples: The Times, ITV News, Startups magazine